Blueboard
·
2020–2023
Four years of in-house print, paid social, email and sales collateral.
Paid social
Sales collateral
The Gist
Anyone working on an in-house team knows that you work on almost anything and everything the company needs. Over my time at Blueboard, as I moved from Jr. Designer to Designer and then to Senior Designer and then Art Director, I worked on an array of project types. Since a portfolio page on each would probably bore you, I grabbed some of my favorites and threw them all here for your viewing enjoyment.
The Impact
From digital ads to print to hard-coded emails and sales collateral, I was able to touch every facet of the brand and help define our holistic aesthetic over the years. While building a design system for a growing Design team I was managing, I strived to provide tools to create a cohesive brand as we worked to define ourselves in the space.
Client
Blueboard
Role
Lead Designer
In-house
Year
2020–2023
Tools
Adobe CC, Figma, HubSpot, Mailchimp, HTML, CSS
Paid social: LinkedIn ads and event promos
Organic social posts
Hard-coded HTML emails
Sales collateral: case studies and research reports
Sales one-pager
More work
Truepic
·
2024
Truepic Website Redesign
Positioning a media-authenticity leader alongside Adobe and Microsoft with a new design system and site.
Design system
Web design
Webflow build
Blueboard
·
2022–2023
Blueboard Accessibility Rebrand + Web Redesign
An accessibility-first rebrand and an immersive Webflow site that made Blueboard fully WCAG compliant.
Branding
Web design
Paid media
Videography
Aidaly
·
2023
Aidaly Rebrand + Web Redesign
Relaunching Aidaly around family caregivers with accessible brand guidelines and a new web experience.
Branding
Web design